ISO 10001 guides developing and implementing a customer satisfaction code of conduct within the organization. The standard also guides maintaining and improving this code of conduct within the overall customer satisfaction management framework. The standard supports developing and implementing an overall framework to ensure customer satisfaction that integrates with the organization's context and focuses on leadership and commitment. The standard specifies the fundamental principles to implement and maintain an effective customer satisfaction code of conduct, which include:

• The commitment of the organization
• Ensuring adequate capacity to manage and implement the code of conduct
• Transparency in implementing the code of conduct
• Accessibility to all interested parties
• Responsiveness in addressing the needs and expectations of interested parties
• Information integrity and confidentiality
• Ensuring a customer-focused approach that promotes accountability and competence
• Providing timelines for code development and implementation
• Continual improvement of the code of conduct

Any organization, regardless of its size, scope, or field of business, public or private, can use this standard to develop and implement a customer satisfaction code of conduct based on accepted international best practices.